Privacy Policy
How we collect, use, and protect your personal information
Our Commitment to You
1st Safari Day Nurseries will never sell, rent, or trade your personal data to third parties for marketing purposes. We collect only what is necessary to provide our services and keep it secure.
Who We Are
1st Safari Day Nurseries Ltd. (“1st Safari”) understands that customers care about the use and storage of their personal information and data, and we value your trust in allowing us to handle this in a careful and sensible manner.
This privacy policy applies to our website at 1stsafari.com, our mobile applications (iOS and Android), our booking and payment platforms, and any other 1st Safari digital service. By using any 1st Safari service, you are consenting and agreeing to the practices outlined in this statement. 1st Safari will always handle information in compliance with UK data protection law, including the UK GDPR and the Data Protection Act 2018.
Information We Collect
We collect your personal information through the following channels:
Website & Mobile App
- •When you make or manage a booking or enquiry via our website or app
- •When you register or update your account details
- •When you use the ‘Contact Us’ form or request information
- •When you apply for a vacancy through our jobs section
- •When you book a nursery tour
In Person & By Telephone
- •From your correspondence with our Customer Services team
- •By telephone when speaking with a company representative
- •At any of our nurseries when you register your child to attend
Types of Information Collected
- •Identity data: name, date of birth
- •Contact data: email address, phone number, postal address
- •Child information: child’s name, date of birth, medical or dietary needs (where provided for nursery registration)
- •Financial data: invoice and payment references (card details are never stored by us)
- •Device & usage data: device type, operating system, and anonymised usage statistics when using our mobile app or website (see Cookies & Analytics below)
- •Communications: records of correspondence, enquiries, and feedback
How We Use Your Information
We use your personal information for the following purposes:
- To process bookings and payments, and communicate with you about bookings, products, and services
- To continually improve your customer experience and our nursery services
- To update our records and maintain your account
- To improve our website and mobile applications, and to prevent or detect fraud or misuse
- To enable trusted third parties to carry out technical, logistical, or other functions on our behalf
- To provide you with requested information or correspondence, such as a response to an enquiry
- To send you details of new, amended, or cancelled bookings or account changes
- To contact you in the event of a change that affects your booking, or any changes to our terms and conditions or this privacy policy
- To send you occasional promotional material about our services, where you have given us permission to do so
- To provide aggregate, anonymised statistics to reputable third parties — these will never include personally identifying information
Non-Disclosure to Third Parties
The information and data we collect is important to 1st Safari and we would not want to share this with anyone else. Unless we have your express consent, we will never disclose, rent, trade, or sell your personal data to any third parties for their marketing or mailing purposes.
We do disclose or transfer your data to other companies, data processors, or agents employed by us to perform necessary functions on our behalf. These parties are bound by our privacy policy and may not use this information for their own purposes.
In the event that 1st Safari or any part of its business is sold or integrated with another business, your personal information may be disclosed to the new owners to be used in the same way as set out in this Privacy Policy.
Credit or debit card data is never saved, viewed, or disclosed to anyone, ever.
Data Retention
We retain your personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by law. Typical retention periods are:
| Data Type | Retention Period |
|---|---|
| Account & booking records | 7 years from last transaction (legal requirement) |
| Child registration data | Duration of placement + applicable legal retention |
| Job application data (unsuccessful) | 6 months from decision |
| Marketing preferences | Until you opt out or withdraw consent |
| General enquiry correspondence | 2 years |
When data is no longer required, it is securely deleted or anonymised. You may request earlier deletion of your data (see Your Rights below), subject to any legal obligations we must comply with.
Children’s Privacy
Our website and mobile applications are designed for use by parents, guardians, and staff — not for direct use by children. We do not knowingly collect personal information directly from children under the age of 13 through our digital services.
Information about children (such as name, date of birth, and medical or dietary requirements) is collected only from parents or guardians for the purpose of nursery registration, care provision, and safeguarding. This information is handled with the highest level of care and is shared only with nursery staff and relevant authorities as required by law.
If you believe we have inadvertently collected information from a child without parental consent, please contact us immediately at Head.Office@1stsafari.com and we will delete it promptly.
Cookies & Analytics
Our website uses privacy-first analytics that operate without cookies and without collecting any personally identifiable information. We do not use Google Analytics, Facebook Pixel, or any advertising tracking technologies.
For full details of our cookie usage and analytics approach, please see our Cookie Policy.
Security of Your Information
We follow strict security procedures in the storage and disclosure of information which you have given us, to prevent unauthorised access or unlawful processing of your personal information.
Credit card details are not recorded on any 1st Safari system when placing a booking. All data transmitted through our website and applications is encrypted in transit using industry-standard TLS encryption. Access to personal data is restricted to authorised staff only, on a need-to-know basis.
Your Rights Under UK GDPR
Under UK data protection law, you have the following rights regarding your personal information:
- 1.Right of access — you may request a copy of the personal data we hold about you
- 2.Right to rectification — you may ask us to correct inaccurate or incomplete data
- 3.Right to erasure — you may request deletion of your personal data where there is no lawful reason for us to continue holding it
- 4.Right to restrict processing — you may ask us to suspend processing your data in certain circumstances
- 5.Right to data portability — you may request your data in a structured, machine-readable format
- 6.Right to object — you may object to processing based on legitimate interests or for direct marketing purposes
- 7.Right to withdraw consent — where processing is based on your consent, you may withdraw it at any time without affecting the lawfulness of prior processing
We will not charge for amending or deleting your personal data. We may charge a reasonable fee for providing access to information we hold on you, as permitted by the Data Protection Act 2018. To exercise any of these rights, please contact us in writing using the details below.
If you believe your data protection rights have been infringed, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.
Marketing Preferences & Opting Out
We will always ask your permission before sending you electronic marketing communications. This ensures you only receive information you have given us permission to send.
If you have previously given permission, you can update your marketing preferences at any time by:
- Sending an email to nocontact@1stSafari.com with your name, address, and (if applicable) a booking confirmation number
- Logging into your account on our website and editing your contact preferences
- Using the unsubscribe link at the bottom of any promotional email we send you
Changes to This Policy
By using our website or mobile applications, you consent to the collection, storage, and processing of your personal information in the manner set out in this privacy policy. Should we change our privacy policy, we will post the updated version on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we may disclose it. We encourage you to review this page periodically.
Data Controller
The controller of all personal information collected through this website and our mobile applications is:
1st Safari Day Nurseries Ltd.
Data Controller
Safari House
Hospital Lane
Selby
North Yorkshire
YO8 3RE
Company Registration No. 5485373
Contact Us
If you have any questions about this privacy policy, wish to exercise your data rights, or have a concern about how we handle your information, please contact us:
Email: Head.Office@1stsafari.com
Phone: 01757 210333
Address: Safari House, Hospital Lane, Selby, North Yorkshire, YO8 3RE
Last updated: May 2026 — Revision 2026-01